HELLO PHILIPPINES,
WE ARE IKEA

INTRODUCING A SWEDISH BRAND IN A CULTURALLY RELEVANT WAY FOR FILIPINOS

 

Singapore has had the unfortunate label of being dull, boring and bland. How can we change the perceptions of travelers and showcase Singapore a place for the unexpected?

Lucky for us, there are actual places in the world called Dull, Boring and Bland. And they’ve suffered the same character assasination. To prove to the world we are more than our labels, we sent Rishi, a Singaporean stand-up comedian, to uncover the unexpected in these places.

What resulted is a 3-part travel series where Rishi discovers much more than he can handle, in hilarious and unscripted ways. He also invites the locals from these unfortunately-named places back to Singapore, where they got the true Singaporean experience through midnight durian runs and a plane with a bed.

We showed the world through this series that we’re anything but dull, boring and bland.

 
 

Unexpected Journeys Trailer

 

Ep 1 - Anything But Boring

Ep 2 - Anything but Bland

Ep3 - Anything but Dull

 
 

AWARDS

  • The Los Angeles Film Award (LAFA) – Best Picture & Best TV Series

  • New York Movie Awards (Best Web/TV Series